examples:

UK retail financial services

Investment company design and project delivery brief:
Research, consult and recommend a new proposition to build a bespoke investment management company. Design the most suitable investment company structure, assist in negotiation and contracts with business partners, support the development of a tailor-made range of funds, develop a new brand identity and suite of on/offline marketing materials, design and assist in implementation of launch events, ongoing training and marketing.

examples:

International commercial debt management

New marketing function brief:
Audit, consult and recommend a new cross-border department structure and plan, and recruit and support the development of new personnel. Conduct regular customer, competitor and market research to fulfil information requirements. Design and deliver multi-national research projects on customers market positioning, competitors and intermediaries. Launch competitor database. Assist in UK Government lobby project.